This Is the Training You Need to Succeed in the Age of AI

The Ugly Pond is a powerful concept developed by Greg Bennett in the early 1990s as part of his psychology-based sales training. Inspired by his high school dating experiences—where rejection often came in the form of vague excuses rather than direct honesty (which he called, “Just hopping in the ugly pond”)..

Greg saw the same patterns form in sales. Buyers, like people in any social interaction, frequently dodge uncomfortable truths by offering misleading reasons instead of stating what they really think. This lack of reality is at the center of 99% of sales problems...it leads to deals being lost, time being wasted on proposal after proposal, and at the end of the day...the ruin of many a sales career. Greg Bennett’s Ugly Pond strategies are a dramatically different approach to sales -- different mindsets, different skill sets, different strategies...and definitely different (much, much better) outcomes!

1.  HOW TO UNDERSTAND AND CONTROL THE BUYER ROLE 
2. SETTING AN EFFECTIVE AGENDA THAT LEADS TO A CLOSE  3
3. BREAK THE CLOSING PROCESS DOWN INTO "MINI-STEPS"   
4. NAVIGATING THE DEATH VALLEY OF SALES (AKA -- "MAYBE")  
5. HOW TO MOVE TO NO, THEN BACK TO YES!  

BONUS AREAS: 

How a focus on OUTCOMES will transform your mental state...The secrets of SUBTLE PERSUASION (tricks taught to psychiatrists) ....The magic of FAST-FORWARDING and FEEL, FELT, FOUND....Focus more on the POST BUY MAXIMIZATION PROCESS than the pre-buy process...Stopping SELF-SABOTAGE and other deadly issues 

 📢 "Greg’s Ugly Pond concept completely changed how I close deals. I used to waste time on ‘Maybe’ buyers—now I confidently guide them to a clear YES or NO. My sales cycle is faster, and my closing rate has jumped by 40%!"

— J. Reynolds, Senior Sales Executive

📢 "The Death Valley of Sales was killing my pipeline—Greg showed me how to pull buyers out of indecision using The Ugly Pond technique. It’s psychological, powerful, and shockingly effective."

— L Carter, Enterprise Account Manager

📢 "I never realized how much fake positivity buyers throw at salespeople until I learned The Ugly Pond. Once I started exposing their hidden resistance upfront, my closes became smoother, and my pipeline became real."

— M. Ellis, Home Services Sales Director