Home

A Note From Greg Bennett

🐸 Welcome to The Ugly Pond Transformation

The Ugly Pond started more than 35 years ago as one of my most popular sales strategies — it was a way to deal with situations that had stalled, gone quiet, or slipped into what I used to call the deadly dance of delusion.

When a deal was stuck in the muck, my rule was simple: Go ugly. Go to NO. This is often the only way to get back to YES.

Over the years, I realized something important:

That same approach doesn’t just work in sales — it works in life.

Today, The Ugly Pond is about business transformation and personal transformation, especially for experienced salespeople, consultants, and business owners who are feeling the ground shift beneath them.

What You’ll Find Here

I no longer run live workshops or traditional training programs. Instead, I’ve distilled decades of real-world experience into a small number of focused offerings designed to help you face reality, take control, and move forward with intention.

Online Courses

The Power of NO – A sales-focused program built around facing resistance, breaking deadlock, and turning stuck conversations into honest outcomes.
3 For Me Transformation – A practical system for making real change happen in your life by aligning long-term intent with daily action and personal accountability.

The Ugly Pond Transformation Podcast
A weekly conversation about business, sales, accountability, and personal transformation — rooted in real stories, real struggles, and proven ways through them.

Select Personal Coaching
For individuals who are serious about transformation and want direct, focused guidance. This is not for everyone — and that’s intentional.

If you’re willing to face the ugliest part of your situation — a sale, a career shift, a personal crossroads — with honesty, a positive mindset, and proven steps…

You’re in the right place.

Hop in.
Let’s help you not just survive — but emerge in an entirely different place in the age of AI.

— Greg Bennett

Our Online "Power of NO" - Featuring the Key Skill Sets Needed to Survive & Thrive in the Age of AI

🐸 The Power of NO! is Greg Bennett’s brand-new online training program, packed with his top psychological strategies for taking control of sales conversations, subtly persuading, and closing with ease—all without the typical pushy & slick tactics. Learn how to sell with passion, conviction, and authenticity—and finally break through the barriers that hold you back.

These are the key soft-skills needed to survive & thrive!

Defined Focus Areas

1. Understanding the Psychology of the Buyer Role

Learn how buyers instinctively protect themselves and avoid commitment.
Identify psychological defenses such as vagueness, diversion, and "third-party" excuses.
Develop x-ray vision for deception—without becoming jaded.

2. Going to NO and Hopping in the Ugly Pond™

Learn how to guide buyers to a clear NO in order to get to real YES decisions.
Discover the power of The Ugly Pond™ — facing fears, exposing hidden resistance, and strengthening buyer trust.
Practice scripts and role plays to break through avoidance and ambiguity.

3. Playing the Bad and Good Movies

Explore how to help buyers mentally visualize consequences—both negative (if they do nothing) and positive (if they move forward).
Apply subtle psychology to influence without pressure.
Use story-based visualization techniques to engage logic and emotion simultaneously.

4. Dealing with Objections and Stalls

Master the Feel–Felt–Found–Fast™ method for responding to hesitation.
Identify when objections are real vs. smoke screens.
Develop mini-step actions that keep stalled deals moving without sounding desperate.

5. Post-Buy Maximization Plan

Build trust and reduce buyer remorse immediately after the deal closes.
Create post-buy mini-steps that reinforce value and deepen loyalty.
Turn one deal into a long-term relationship, testimonial, or referral engine.
7 powerful modules
Over 3 1/2 hours of Bennett on video, audio, and his written material

About Greg and Some Reviews

About Greg Bennett

Greg Bennett founded his own sales coaching and consulting firm in 1987, building a career grounded in psychology and human behavior. He’s trained organizations of all sizes—from large, medium and small sales organizations, to national consulting firms, to Fortune 500 giants. His client list also includes over 200 pro and collegiate sports teams, including the NFL, NBA, MLB, and NHL.

Greg is also the author of four books, including Consultative Closing and Make More Donuts.

He officially retired from full-time speaking and training in January of 2025, but his legacy lives on through this powerful online program.

Just a Few Reviews

About Greg Bennett

📢 "Greg’s Ugly Pond and The Power of NO completely changed how I close. I used to waste time on ‘Maybe’ buyers—now I guide them to YES or NO. My sales cycle is faster, and my close rate’s up 40%!"
— J. Reynolds, Senior Sales Executive

📢 "The Power of NO saved my pipeline. Greg showed me how to pull buyers out of indecision without pressure. It’s psychological, powerful, and it works."
— L. Carter, Enterprise Account Manager

📢 "Greg is one of the most innovative and effective sales trainers I've ever seen. Anyone that can motivate and equip normally introverted management consultants to sell work is special. Don't miss out on the Power of NO!"
— J. Fleming, CEO Technology Integration Consulting Firm

Time to Transform

A Note From Greg Bennett

What You’ll Find Here

Our Online "Power of NO" - Featuring the Key Skill Sets Needed to Survive & Thrive in the Age of AI

Defined Focus Areas

1. Understanding the Psychology of the Buyer Role

2. Going to NO and Hopping in the Ugly Pond™

3. Playing the Bad and Good Movies

4. Dealing with Objections and Stalls

5. Post-Buy Maximization Plan

About Greg and Some Reviews

About Greg Bennett

About Greg Bennett

About Greg Bennett

Just a Few Reviews

About Greg Bennett

About Greg Bennett

This website uses cookies.